Versace is unique among Italian fashion houses due to its frequent use of a celebrity "face" for

the House in advertisements. The contract provides for the use of the celebrity's image, and in

return, the celebrity is paid both monetarily and with free Versace clothing. Madonna, for example,

was paid $10.5m and given free Versace clothes for 2 years for her contribution to Versace advertising

campaign in 2005.
5  Some of the celebrities that have been the face "for Versace" are Madonna (1995 and 2005), Ashton

Kutcher (known from Punk'd),nfl jerseys, Ian Somerhalder (known from LOST), Kevin Richardson (former member of The

Backstreet Boys), Demi Moore, Britney Spears, and Christina Aguilera. During the summer of 2003, The

Corrs--who were then recording and promoting their fourth studio album&mdash,mlb Jerseys;signed a contract to become

the face of Versace for 5 years, Milla Jovovich for ad campaigns and Halle Berry was the face of

Versace for Spring/Summer 2006.
6  Versace used the models Carolyn Murphy, Angela Lindvall, Daria Werbowy,mlb jerseys, Miriam Escott IV, Christy

Turlington, Gisele Bündchen and Kate Moss to front the Fall/Winter 2006/7 campaign, and used actor

Jonathan Rhys Meyers as the face for the men's campaign. The 2008 Spring/Summer campaign featured

Grey's Anatomy star Patrick Dempsey as the face of its men's line and Gisele Bundchen for the women's

line. The line has also used models like Isabeli Fontana, Maryna Linchuk, Natalia Vodianova, and

Catherine McNeil.

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