| In addition, with the exception of Jordan, Nike also invited the famous golfer Tiger Woods and Liu Xiang for its endorsement, not only succeeded in upgrading its own brands, but also to expand the company's marketing, which was A broader space for development. "Ambush" marketing on behalf of the best
Olympic expert pointed out that a company has not spent tens of millions of dollars to become official sponsor of the Olympic Games, has reached the same period in the Olympic Games to raise awareness of the purpose of the enterprise, this is the "ambush marketing" (ambush marketing).
buy runescape items And Nike is the "ambush marketing" on behalf of the best.
Well-known sports marketing expert ZHU Xiao-ming pointed out that Nike's sports marketing in response to the rapid and good results from the three main reasons, first of all, its brand and market sensitive sectors, with decision-making power; Second, Nike, Inc. Access to the information-rich, but also of the international media company, and other powerful partners, offering special services for the athletes can track the products and services; Finally, the athletes and signed, creative, project management, Jordan 21 as well as the opportunity to capture the decision-making process, and other links Is a systematic project, be good at Nike sports marketing integration in the event marketing, event marketing and advertising marketing element to element, with the product launch at the same time, this way, the star will be to maximize the value of the use of .
It can be said that Nike made today so that the results of its well-integrated whole chain, from product quality to the dissemination of advertising to promote the activities of the last to the consistency of the target groups,
Air Jordan 22 to promote the dissemination of the brand as a whole are united in harmony, Nike brand to consumers in many minds, as well as athletes have a high "reputation."
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