For the New Millennium: 2000

Looking at 90, Nike's rapid development has two main directions:

? Expansion of global sales, and achieve substantial growth.
? Development of the non-sporting goods and footwear, such as: sportswear and sports equipment.

Nike's 1996 global sales of 90 billion U.S. dollars,          mabinogi money  the world's largest manufacturer of sports products. 90 at the end, Nike as a result of youth sports shoes will be gradually considered to be a fashion casual shoes have suffered short-term setbacks, In addition, the period of economic recession in Asia,mabinogi gold Nike, is also a serious blow, resulting in inventory Excessive profits decline, had to take measures to streamline the personnel, but the Nike for the future development of the still very optimistic about, Fairbanks. Knight, Nike appointed to the backstage of the Group president, CEO of the stick should be handed over to Tom. Clarke (Tom Clarke) to take over. The new CEO of the company's future development, there are also a good description:

"Nike grew quickly once the economy hit a recession, we will take some time to adjust. Please do not forget, we are a group of self-demanding Nike, the company's operation is a long-term sustainability, not only In order to enable the next few years we just sit back and happy about it. "

Indeed, Nike sports products and clothing, both technology research and development, marketing or brand, may at any time in the global market and thendofus gold set off another wave of high tide and continued to maintain the status of the world.

Analysis of new product development strategy of the key point - leading consumers, do not let consumers led by the nose

Nike to view the development of new products strategy the first step to success, is still inseparable from the basic principles of marketing? C grasp the pulse of the market, understand customer needs and create cater to meet the demand for new products. However, it is important to understand one thing: the development of innovative new products, the point is the biggest problem is that consumers will not take the initiative to request in advance of the new products. In other words, runescape accountsyou must lead the consumers, do not let consumers led by the nose.

We can still recall, in the early 1970s, in response to customer demand for new research before the survey, the number of consumers will take the initiative to request recorders, fax machines and microwave ovens, and other products? Creative business can often make the best use of their imagination , Will not be clear consumer demand to explore, walking in the front-end consumer trends, rather than as a follower of parroting.

In addition to the need to explore market opportunities for in-depth understanding of consumer needs, lifestyle and desire, still has some creativity in order to see us home. Who can believe that the language barriers for tourists demand for machine translation Pocket no market? Runescape weaponsHow to obtain the initial demand for creative? The answer is best to close with the observation of greatest need customers and told them to make further contact, such as: Japan clover in London to display music equipment, so that Europe's outstanding musicians to experience the most advanced music hardware, The aim is not only to gain a better understanding of customers, also demonstrated advanced technology products.

Nike is because young people to embrace sports shoes, leisure needs to learn more about their lifestyle and psychological reality of desire, Rao develop innovative new products, promotions and the demands of the dissemination activities, from start to finish are all on the consumer to create The trend in the first row, Nike is not the first in the world Langdexuming.