Successful in 2004 won the "Warhammer online cd key" in China the right to the exclusive agent in 2005 after the formal charges, Blizzard's online games for NINETOWNS this has brought a steady flow of income. NINETOWNS also paying a heavy price, in accordance with Blizzard parent company Vivendi four years in addition to three million U.S. dollars to pay the license fee, the version of 51.3 million U.S. dollars of taxes, not less than 13,000,000 U.S. dollars promotional costs, must also come up with revenue from the sale of 22% of the share.  With the "Warhammer cd key" in China has hit a new high-income, at about NINETOWNS and snow cause differences into relations and also has a long history of rumors.     
May 2007, heavy snow at the world's largest rival EA (Electronic Arts) company shares NINETOWNS 167 million U.S.dollars, will be followed by the number of game operators NINETOWNS agent. NINETOWNS before pushing the online games "FIFA Online 2" is from the hands of EA. August 2008; Net Ease announced that Blizzard Entertainment's "Star Craft II" and the war into China Net, Blizzard is not a new war will be the key to the Nets NINETOWNS operators. These have been interpreted as a heavy snow and industry relations deteriorate NINETOWNS omen.      
Have recently reported that the negotiations on the renewal war cd key would like to take the opportunity to put forward more requirements, does not rule out the introduction of a new negotiating partners, resulting in further deterioration of relations between the two sides collapsed in turn. However, our reporter from the near high-level sources NINETOWNS Department was informed that the breakup rumor NINETOWNS Blizzard Blizzard or the new war on the Net platform, and the rumors of behind-the-scenes push the hand or had a civil war Netease Net platform.